Sometimes, the best way to understand the value of a big decision is to see how it worked out for someone else. We can talk about features and tools all day, but nothing speaks louder than real results. At Media Mole, we help businesses every day that feel stuck on their current platform. They know they need to grow, but their technology is holding them back.
In this case study, we are going to share the story of a recent client who made the leap from EKM to Shopify. We will look at why they decided to move, the challenges they faced, how we managed their EKM migration, and—most importantly—the incredible results they achieved after the switch.
About the Brand
Note: To respect client confidentiality, we will refer to this brand as “EcoHome Essentials”.
EcoHome Essentials is a UK-based retailer specialising in sustainable homeware and eco-friendly cleaning products. They had been trading online for about five years and had built a loyal customer base. They started on EKM because it was easy to set up and affordable for a small startup.
However, over the years, their catalogue grew from 50 products to over 2,000. They wanted to start selling internationally and needed more advanced marketing tools to compete with bigger brands. Despite their best efforts, their sales growth had flattened, and they were finding it harder to manage their day-to-day operations.
Challenges on EKM
Before they came to us, the team at EcoHome Essentials was frustrated. They felt like they were fighting against their website rather than working with it. Here were the main issues they were facing:
- Mobile Experience: Their EKM site looked okay on a desktop computer, but it was clunky and hard to use on a mobile phone. Since more than 60% of their traffic was coming from mobile devices, this was killing their conversion rate.
- Design Limitations: They wanted a fresh, modern look that reflected their eco-friendly values. However, they found the EKM themes restrictive and difficult to customise without heavy coding.
- Manual Processes: They were spending hours every week manually entering shipping data and updating inventory because their site didn’t integrate well with their warehouse software.
- SEO Stagnation: Their traffic from Google had stopped growing. They lacked the advanced SEO controls needed to target new keywords and expand their reach.
They knew they needed a change, but they were terrified of losing their data and their existing search rankings. That is when they contacted Media Mole for an expert EKM migration.
The Migration Process with Media Mole
We approached this project with a clear plan. Our goal was not just to move their store, but to upgrade it. Here is how we handled the transition:
Data Transfer
The first step was ensuring all their valuable information was safe. We performed a full audit of their data. We securely transferred:
- 2,000+ products, including all images, descriptions, and variants (like size and colour).
- 5 years of customer data, so returning shoppers could still log in.
- Historical order data, allowing the team to keep track of past sales.
SEO Preservation
This was the client’s biggest fear. To protect their traffic, we crawled their old site to find every single URL. We then created a comprehensive “301 redirect map”. This ensured that if a customer clicked on an old link for a bamboo toothbrush on Google, they would land instantly on the correct page on the new Shopify site, rather than an error page. This step is crucial in any Sellerdeck Migration or EKM project we handle.
Design Upgrade
We moved them onto a premium Shopify theme that was built for speed and mobile browsing. We customised the design to match their branding perfectly, using clean lines and natural colours to reflect their eco-friendly mission. The new design was not just pretty; it was built to sell, with clear “Add to Cart” buttons and easy navigation.
App Integration
To solve their operational headaches, we installed specific Shopify apps. We set up an app to automate their shipping labels, saving them hours of admin time. We also integrated an email marketing tool that automatically sent emails to customers who abandoned their baskets, helping to recover lost sales.
Results After Switching to Shopify
The new site launched smoothly, and the impact was felt almost immediately. Here are the results from the first three months post-launch:
Traffic Uplift
Thanks to the improved site speed and mobile optimisation, Google started ranking their pages higher. Organic search traffic increased by 25% within the first 90 days. The new blog section on Shopify also allowed them to publish content more easily, attracting new visitors looking for eco-friendly tips.
Conversion Improvements
The difference in how customers interacted with the site was night and day.
- Mobile Sales: Mobile conversion rates increased by 40%. Customers found it much easier to browse and pay on their phones.
- Overall Sales: Total revenue for the quarter was up 32% compared to the same period the previous year.
- Cart Recovery: The automated email flows recovered 12% of abandoned carts, adding pure profit to the bottom line without any extra work.
Backend Efficiency
The team at EcoHome Essentials reported that they were saving about 10 hours a week on admin tasks. The automated inventory and shipping integrations meant they could focus on sourcing new products and marketing the business, rather than data entry.
Lessons Learned
This case study highlights a few key lessons for any business owner:
- Don’t Fear Change: Sticking with a platform that limits you is more risky than moving to a new one.
- Mobile First: If your site doesn’t work perfectly on a phone, you are losing sales.
- Process Matters: A successful EKM migration requires detailed planning, especially regarding SEO redirects.
- Automation is Key: Modern platforms like Shopify allow you to automate boring tasks, freeing you up to grow your business.
What This Means for Your Business
If you are reading this and recognising some of the struggles EcoHome Essentials faced—stagnant sales, poor mobile performance, or too much manual admin—then it might be time to consider your own move.
You do not have to settle for a website that holds you back. The technology exists to help you sell more and work less. Whether you are looking at an EKM migration or a Sellerdeck Migration, the path to growth is open.
Ready to Write Your Success Story?
At Media Mole, we specialise in helping businesses transition smoothly to Shopify. We handle the technical heavy lifting so you can focus on your customers. We ensure your data is safe, your SEO is protected, and your new store is built to convert.
Don’t let another year go by with a platform that limits your potential. Contact us today to discuss how we can help you boost your sales and build the store your business deserves.